Advertising trends for March 25, 2022: New Harmony lands Zach LaVine

Quotation of the 7 days

“The luxury client is reactive to tendencies, so I imagine the bodily and the digital will intertwine and there will be obtaining on each sides.” —Thomas Harvey, VP of design and style at Perry Ellis International, on how the metaverse will have an impact on higher-finish style.

Quantities of the week

37: Number of off-rate Backstage outlets Macy’s will open in just its department suppliers in the up coming three months. The chain has designed the inclusion of this sort of lower price shop-in-retailers, which number close to 300, a critical part of its retail system.

12.61: The ordinary number of product placement in a movie, according to a new review from Sortlist, a firm that specializes in connecting customers to marketing and advertising services suppliers. The analyze identified that the 2001 film “Josie and the Pussycats” took the products placement crown with 109 individual model placements.

Get your ticket for the April 5 Ad Age Subsequent: Retail event at AdAge.com/NextRetail.

On the shift

Foot Locker tapped Samantha Lomow as president of global brand names. She experienced been president of branded entertainment at Hasbro Inc.

Tunda, an esports company, hired Danny Lopez as director of advertising and written content. He was the director of marketing and manufacturer for Guild Esports.

Sustainable Models, which consults on environmental brand tactics, appointed Samuel Monnie as VP of content material technique, a newly established position. Monnie had been a advertising and marketing consultant at Flock Associates.

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