A new era in area advertising honors acquired underway above the weekend with the unveiling of a new trophy for the Advertising and marketing Club of Richmond’s annual Richmond Present awards.
Area creatives descended on The Renaissance on Friday for the very first in-individual demonstrate considering that the start off of the pandemic. This year’s awards, recognizing operate launched in 2021, have been presented in five classes: advertising and marketing, design, interactive, generation and scholar campaigns.
It was also the initially ceremony to present the club’s new Bridge awards, a pewter trophy depicting Richmond’s arched CSX bridge that replaces the show’s longtime cannonball trophy, which the club retired past yr owing to a relationship to Richmond’s Accomplice historical past.
The bridge design and style was prompt by Parker Plaisted, a internet marketing process manager at Capital A single. In a online video demonstrated to introduce the new trophy, Plaisted and club President Ardyn Granger Longest said the area landmark was chosen between six other strategies as a illustration of Richmond and of agencies’ perform to bridge gaps concerning their consumers and buyers.
The Martin Agency was the night’s massive winner, sweeping the best-in-demonstrates in the 4 agency competitions and getting residence 12 awards over-all. A total of 65 awards ended up introduced in the clearly show, though only bronze and silver trophies were being accessible to be doled out at the ceremony. The clearly show obtained 244 submissions.
Martin’s best-in-reveals ended up for its Geico “Scoop There It Is” place, which received in the advertising and marketing competitors amongst nontraditional strategies a self-promotion clip named “Pass the Butter,” which received in the design competitors and for its “Dogecan” social media marketing campaign and “The Walk” spot for men’s grooming model Axe, in the interactive and creation competitions, respectively.
Ideal-in-show in the university student levels of competition went to VCU Brandcenter’s Corey Hambly. His “Water Warfare Source Co.” situation research for Liquid Death Mountain H2o received in the nontraditional marketing campaign classification.
Gold awards in the four agency categories went to Alice Blue, Arts & Letters Resourceful Co. (2), Martin (3), SaltFire Studio and Wildfire. Silver awards went to Arts & Letters (2), The Branching, Dotted Line, Fable Branding + Advertising and marketing, Martin, Overcoast Audio + Sound, Crimson Orange Studio, Believe (2), Wildfire and Yebo.
The show’s 3 judges had been David Griner, worldwide editor for Adweek Shaun Stripling, brand name approach specialist at Lenovo, Alliance Prescription drugs and Jackman Reinvents and Male Seese, government innovative director at Wunderman Thompson Seattle.
Non-competitive recognitions also had been offered, these types of as the honorary title of Advertisement Particular person of the Yr, this calendar year awarded to Marcel Jennings, an affiliate professor in promotion and associate director of VCU’s Robertson University of Media and Tradition.
This year’s Ladies in Marketing Scholarship was awarded to Nhan La, a graphic style and design and mass communications double main at VCU with a concentration in inventive promotion. Vivian Tran was awarded the Excellence in Artistic Schooling Scholarship, awarded to Brandcenter college students.
The Robertson School’s Scott Sherman emceed the ceremony, and neighborhood voice actor Paul Schmidt announced the winners. On 3 Pictures produced the trophy intro video. Community pottery retail outlet Shockoe Base Clay created the sculpture for the trophies, which were produced by Anthony Berry with Camelot Pewter.
Brandon Shields, a imaginative technologist with Immuta, was declared as the club’s subsequent president, replacing Ardyn Granger Longest. Kayleigh Crandell was named vice president, changing Tiffany Boggs.