OpenWeb acquiring advertising and marketing platform ADYOULIKE for $100 million

Israeli unicorn OpenWeb, which develops an audience partnership system, announced on Tuesday that it is obtaining France-based mostly ADYOULIKE, a international advertising and marketing system. This acquisition connects OpenWeb’s network of extra than 1,000 major-tier publishers which include Forbes, Newsweek, and Refinery29, with ADYOULIKE’s digital advertising and marketing marketplace. The acquisition of ADYOULIKE was produced for a blend of cash and inventory with a overall value of $100 million. This is OpenWeb’s 2nd acquisition of 2022 soon after asserting In January that it experienced acquired Hive Media Group, a U.S. digital publisher and engagement system, in a offer valued at $60 million.

ADYOULIKE was launched in Paris in 2011 by Julien Verdier, Yohan Elmaalem, Francis Turner, and Dale Lovell, and these days works with more than 4,000 makes, organizations, and publishers such as The Guardian, Access, Prisma Media, and Groupe Marie-Claire.

Adhering to the acquisition, Julien Verdier will join OpenWeb’s government group as the company’s General Manager of Marketing. ADYOULIKE’s extra than 70 staff members will also join OpenWeb, bringing its international headcount to practically 300, with new places of work in Paris and London.

OpenWeb elevated $150 million in a Sequence E led by Perception Partners and Georgian last November. Other investors that participated in the spherical integrated tech investor Omer Cygler, Israeli-based mostly investment decision team Harel, Entrée Funds, The New York Occasions Firm, advert powerhouse Dentsu, Samsung Subsequent, and Scott Galloway.

Formerly named Spot.IM, the enterprise was started in 2012 by CEO Nadav Shoval, Roee Goldberg (COO), and Ishay Green, who has considering that still left the firm. OpenWeb’s technology is utilized by additional than a single thousand publishers, including Hearst, Yahoo!, Penske Media Company, and Information Corp., to get independence from regular social media by fueling millions of conversations across 1000’s of communities. OpenWeb has raised $220 million to date.

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