Playboy Hires Twitch Exec Loren Piretra to Head Influencer Promoting

Playboy, the 69-12 months-old lifestyle manufacturer owned by PLBY Team, has employed Loren Piretra as VP of creator and influencer promoting, heading approach for its lately introduced Centerfold platform.

Piretra most a short while ago labored at Amazon-owned Twitch as international head of creator and influencer advertising and marketing. She commences at PLBY Group on June 1.

In her job at Twitch, Piretra led each the creator and influencer marketing and advertising groups to improve the capacity of the staff to make marketing and advertising for and by creators on the livestreaming system. She also is a co-founder of the Twitch Women’s Alliance, a team devoted to rising representation of gals, non-binary and marginalized genders in the Twitch local community emphasizing inclusivity, safety, illustration, and results of ladies on the service.

Ahead of joining Twitch in 2020, Piretra held marketing and advertising roles at the Nationwide Football League and Red Bull.

“Loren brings a deep being familiar with of creator and influencer marketing with a productive observe document across multiple verticals, and we are thrilled to welcome her to the PLBY Team group,” said Ben Kohn, CEO of PLBY Group.

In December, Playboy released Centerfold, a place for creators — spanning songs, fashion, physical fitness and adult enjoyment — to interact specifically with fans and make their have personal information and commerce enterprises. The corporation describes Centerfold as “the future evolution of Playboy’s prolonged heritage at the intersection of lifestyle and sex.” Centerfold launch creators provided Cardi B, Amanda Cerny, Lana Rhodes, Gigi Goode, Elsa Jean, Ana Foxxx, and other people including Playmates Ashley Hobbs, Carolina Ballesteros, Chasity Samone, Hailee Lautenbach, Yoli Lara, Izabela Guedes, Valerie K and Khrystana.

Piretra commented, “For many years, Playboy has been a imagined-leader at the intersection of pleasure, way of life, manner, media and activism, and I am fired up to be a part of the gifted workforce of the reimagined enterprise. Doing the job with this legendary brand name, whose influence has designed an simple cultural and societal impression around virtually seven many years, has me energized to make on strategies that replicate the revolutionary spirit embodied by the Playboy brand.”

In March 2011, Playboy founder Hugh Hefner took Playboy Enterprises non-public — after 40 years as a publicly traded firm — with non-public-fairness firm Rizvi Traverse. (Hefner died in 2017.) PLBY Group, led by Kohn, a previous running spouse at Rizvi Traverse, went community in February 2021 by using a merger with a specific objective acquisition organization (SPAC).

Playboy ceased publishing its legendary print mag two a long time in the past. PLBY Team is structed into a few segments: licensing, direct-to-consumer products, and digital subscriptions and written content. The Licensing segment derives earnings from trademark licenses for 3rd-bash client goods and spot-dependent leisure businesses.