SCMP Magazine Integrates IAS’s Publisher Optimisation Alternatives to Provide High quality Impressions for its Advertisers
HONG KONG, April 11, 2022 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a world-wide leader in electronic media good quality, currently declared the integration of its Publisher Optimisation Alternative with SCMP Journals, Hong Kong’s top journal publisher with a portfolio of top quality way of living and style titles which include Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR.
By activating the IAS Publisher Optimisation solution, SCMP Magazines will immediately strengthen their ad inventory’s viewability and match their advertisers’ model danger threshold by preventing risky articles. They will also be ready to measure and routinely optimise toward reduced IVT rates in true-time, making sure that their website traffic is value the financial investment. As a result assembly and exceeding advertisers’ media high quality standards without the need of the redundancies of manual marketing campaign optimisations.
Jennifer Tsang, VP Digital of SCMP Magazines, stated, “Our aim has usually been to uphold higher requirements of MRC viewability and model safety for advertiser campaigns managing on Cosmopolitan, Harper’s BAZAAR, ELLE, and Esquire Hong Kong internet websites. IAS’s Publisher Optimisation Answers permits us to do so effectively as a result of clever advert stock administration and optimisation.”
Laura Quigley, SVP APAC, claimed, “Advertisers are acquiring media in a new way. They are searching for Top quality Impressions: impressions that are viewable, by genuine folks, in a secure and acceptable environment, all inside of the accurate geo. IAS’s Publisher Optimisation option seamlessly integrates publishers’ advertisement servers and powers their inventory to immediately optimise advertisement shipping down to the placement degree for direct and programmatic deals. We are quite psyched to spouse with SCMP journals to assistance advertisers make sure that they go on to devote in electronic safely and securely and successfully.”
About SCMP Publications
SCMP Publications owns five of the leading way of life media makes in Hong Kong, particularly Cosmopolitan, Harper’s BAZAAR, ELLE, Esquire and ELLE Gentlemen. These entire world renowned media makes are supplied a distinctly vibrant regional flavor, partaking our visitors in fascinating and revolutionary multi-platformed updates on manner, splendor, grooming, journey, leisure and other way of living written content. On a month-to-month basis, our internet sites attain a complete of 5.2 million on the web viewers with 103 million regular web page views. The affluent roster of media brands also gives an impactful attain on social media, with virtually 2.6 million followers throughout Facebook, Instagram, and Youtube. Apart from Hong Kong, our digital material has also been influential to regional audiences in markets such as Taiwan, Singapore and Malaysia.
About Integral Ad Science
Integral Advertisement Science (IAS) is a international chief in electronic media good quality. IAS tends to make each impression depend, making certain that advertisements are viewable by true people today in safe and suitable environments, activating contextual focusing on, and driving offer route optimization. Our mission is to be the international benchmark for have faith in and transparency in digital media excellent for the world’s foremost brand names, publishers, and platforms. We do this via knowledge-driven systems with actionable actual-time signals and perception. Founded in 2009 and headquartered in New York, IAS works with hundreds of best advertisers and top quality publishers all over the world. For far more information and facts, stop by integralads.com
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